Pay-Per Click" Ad Campaign: Earn More by Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

what Makes You Better?"

Sales people are frequently confronted by this question on sales calls, along with some others like "why should I buy from you/your company?" or "what makes you different?". In fact, as identified in my last post, they have probably spent a lot of time at "Product Knowledge U" learning exactly how to answer these questions. In reality, answering questions like these usually end up putting you on the defensive and will not give you the advantage you are hoping for.

Think about it for a minute... if you answer that question you immediately sound like all of the sales people that have come before you, as well as those who will follow you. By answering the question you create "sameness" and a belief in the mind of the prospect that you are just like everyone else. You must also consider that everything you say will be considered as "sales fodder" and is often listened to with skepticism and from an "oh sure" perspective.

Obviously, there are many different situations in which this questions can be asked. Are they currently buying this product from someone else. Is this a product they have bought in the past, or is it a product they have never bought? Knowing which situation you are in will help you determine how best to proceed. Rather than answer the question, you might want to say "I'd be happy to tell you but I'm curious, is this a product that you have used in the past or are currently buying?". Their answer will be a valuable piece of information from which we can plan our next question.

If they are currently using or have had past experience, it would make a lot more sense to find out what they have used in the past. If they are looking to make a change "what would they like to see different?" This is a questions that would get us information that would begin to form our offer, or identify that we don't have what they want. Remember too, if they are not buying or have not used before, giving away your information can now become a shopping list that will allow them to compare you to the competition and "commoditize" your offer.

Not always, but often times the best answer to a question is another question. By not answering the question but rather asking:

"Was there something that you were hoping would be better?", or

"if we could offer something different or better what were you hoping for?"

With these questions you end up with the chance of finding out exactly what they are looking for and can craft your response based on the feedback you get.

It takes some courage and emotional control to respond this way but you'll find it will put you in an entirely different light with your prospect. Stop answering "what makes you better" and you'll get better information that will help you make more sales!