Pay-Per Click" Ad Campaign: Earn More by Spending Less

What is "Pay-Per Click"? "Pay-Per Click", is an easy to understand advertising strategy. There are around 300 million searches at major search engines everyday. This causes 80% of internet traffic. Placing your websites on these search engines is very important in reaching as many potential customers as possible. But in order to be seen and clicked most frequently, your website should be viewed at the top most of the search list. Most people only reach up to the third page of a search engine so the lower your rank, the lesser the chance you will be clicked. In "Pay-Per Click" advertising, you pay to be always visible on the internet. You select keywords or key phrases about your website, and the highest bidder ranks the best. There is no upfront cost. You only pay after a visitor clicks your link. This is why it is called "Pay-Per Click".

Everyday millions of people around the world click on Pay-Per Click Advertising Campaign. With the booming internet industry and the ever growing online business, an ad of virtually anybody on the planet can be seen on the internet anywhere in the world.

The "Pay-Per Click" advertising campaign is the premier growth area in online marketing. Last year, an estimated $741.2 million was spent on "Pay-Per Click" advertising. The usual search engine optimization can take weeks or even months to produce results. "Pay-Per Click" advertising can attract customers at an instant. Why? Because, this cutting edge ad campaign can be placed on any website and can be viewed by potential online customers, anywhere, anytime and all the time. The only challenge is placing the ads on proper websites that will attract possible customers for a specific product or services.

"Pay-Per Click" advertising campaign attracts the right consumers at the shortest possible time. This is the most cost effective way of marketing products or services. You can also monitor the customers who visit your site, what they are looking for and what they are buying. With the right creativity on using the right search-phrases, we can direct the right people who are willing to do business with us.
"Pay-Per Click" advertising can easily be managed 24 hours per day and 7 days a week through the internet. This allows you improve the campaign strategy by effectively responding to the activities of both customers and competitors.

So what are you waiting for? "Pay-Per Click" now and let your business take the fast route to success.

what Makes You Better?"

Sales people are frequently confronted by this question on sales calls, along with some others like "why should I buy from you/your company?" or "what makes you different?". In fact, as identified in my last post, they have probably spent a lot of time at "Product Knowledge U" learning exactly how to answer these questions. In reality, answering questions like these usually end up putting you on the defensive and will not give you the advantage you are hoping for.

Think about it for a minute... if you answer that question you immediately sound like all of the sales people that have come before you, as well as those who will follow you. By answering the question you create "sameness" and a belief in the mind of the prospect that you are just like everyone else. You must also consider that everything you say will be considered as "sales fodder" and is often listened to with skepticism and from an "oh sure" perspective.

Obviously, there are many different situations in which this questions can be asked. Are they currently buying this product from someone else. Is this a product they have bought in the past, or is it a product they have never bought? Knowing which situation you are in will help you determine how best to proceed. Rather than answer the question, you might want to say "I'd be happy to tell you but I'm curious, is this a product that you have used in the past or are currently buying?". Their answer will be a valuable piece of information from which we can plan our next question.

If they are currently using or have had past experience, it would make a lot more sense to find out what they have used in the past. If they are looking to make a change "what would they like to see different?" This is a questions that would get us information that would begin to form our offer, or identify that we don't have what they want. Remember too, if they are not buying or have not used before, giving away your information can now become a shopping list that will allow them to compare you to the competition and "commoditize" your offer.

Not always, but often times the best answer to a question is another question. By not answering the question but rather asking:

"Was there something that you were hoping would be better?", or

"if we could offer something different or better what were you hoping for?"

With these questions you end up with the chance of finding out exactly what they are looking for and can craft your response based on the feedback you get.

It takes some courage and emotional control to respond this way but you'll find it will put you in an entirely different light with your prospect. Stop answering "what makes you better" and you'll get better information that will help you make more sales!

Is Network Marketing Easy??

I personally believe we do a dis-service to the industry and ourselves if we openly state...or even allude...that NWM is easy. It's not. Nor is any business....WAH or brick & mortar. Anyone who does say different is not being wholly truthful. I find that to be a shame.

NWM requires 3 main ingredients....time, effort, and yes - money. Time is just a matter of redirecting your habits. Not easy but doable. Time directly impacts your efficiency. Effort is entirely controllable by the individual....and directly impacts your effectiveness. Money is self limiting and directly affects both efficiency and effectiveness. An individual must find the best combination of the three that works for them. Someone else can't tell you what that combination is....but can help you find it (for example a good sponsor).

The new mlmer faces a daunting task...and competition...when it comes to "advertising". Finding that "best combination" of time, effort, and money is a growth experience. Rarely will it just appear... education (self and provided) plus mentoring (if available) are important factors and hopefully a fact of life. However, "advertising" is not impossible.

In my mind advertising is just whatever method you choose to "reach" people. It might be the traditional newspaper or ezine ad or the simple greeting and sharing with a friend. How you "advertise" or "share" can take many forms.

There are free and inexpensive methods that do work. It's a matter of finding those that work for you.

For example:

1. Writing and submitting ezine articles is an excellent method. It requires time & effort...but no money. The benefits include increased link popularity for the url used in your sig box (important for search engine ranking), branding, and reach (you can "reach" more with an article than an ezine ad). Plus it's viral. Often your article is archived by publishers and directories.....available well after it was originally offered. Plus publishers and web masters will often "pick up" your article...again well after you originally submitted it.

2. Business cards are always a good method...and more inexpensive than one realizes. You can even make your own. Just pass them out like candy....stores, church, ball games, local events, restaurants (leave 1 with your bill), businesses you frequent, networking meetings, local Chamber Of Commerce. The possibilities are only limited by your imagination.

3. Flyers, posters, post cards, brochures, etc. can also be done very inexpensively. You can make your own on your PC or purchase custom or ready made templates from numerous online providers. You could even strike up a joint venture with a local community provider. They print it for you and include their "advert" somewhere...you distribute. You both win, you pay less, and maybe influence that partner to be involved in your business.

4. Web decals on your vehicle(s) is another inexpensive method. I have one on each of our family cars (back window) with a short "catch line" and my url. Cost was ~ $40 each but the visibility is priceless.

5. Newspaper/magazine ads can be found that aren't going to cost an arm and a leg. Local publications are a good place to start. http://nationwidenewspapers.com is an excellent source. For some of my services I've found College student newspapers and alumni magazines to be good performers.

These are just a few examples.

Of course there are the traditional ezine ads, leads programs, Forum participation (sig line - branding reputation), search engines, "3 foot rule", etc. Most of these will cost you money...all will cost you time & effort.

The key I believe is in being creative and sticking to what best fits your time, effort, money combination. It is and should be a personal choice. If the dollar "cost" doesn't give you the dollar "value" you hope for....keep looking. But don't EVER give up.

Plus...diversify. Use multiple methods. Why limit yourself to just "one path"?

Should we just sponsor those willing to waste $1,000's advertising? Heck no!! We should sponsor anyone interested and teach them how to advertise in a manner best suited for them. Don't mislead them with false expectations or pressure them into uncomfortable actions. Lead them to solutions which best fit their expectations & abilities (time, effort, money).

John Milton Fogg's answer to the question is priceless......"It is simple, but it isn't easy."

Captures it pretty well I'd say. That's the message. It's not hard to understand...should/is fun.....but does take some effort.

Sending any message to prospects that denies effort is involved or necessary....misleads folks into becoming part of the "failed or quit" statistics.

It leads to false expectations.

They start to think they can sit on the couch with beer & potatoe chips watching Oprah on TV all day....and the money will roll in by itself.
Lays, Coronas, and Dr. Phil aren't going to build your business.
YOU are.
In my mind (OK...my opinion)....that's the core of any message they should receive.
If you really care...that's what you'll tell them.
Be honest....

What do YOU think????